In July 2010 Richard Desmond bought
Channel 5 from RTL for £104m. Following this a new logo was
introduced; and with it therefore, a brand new look for the
channel and a new set of idents. The new look launched on the
morning of Monday 14th February 2011. The new logo replaced the
word 'Five' with the number '5' in a circle. The idents featured a
large "screen" in a warehouse location.
Big Brother comes to Channel 5 on Thursday 18th August 2011,
and this ident came to Channel 5 on Thursday 11th August 2011.
Ident - Big Brother 2011, Version 2
A 2nd ident for Big Brother, this time it takes a nudge from Brian
to get the logo on the screen.
Ident - Big Brother 2011, #CBB
A 3rd ident for Big Brother, this time reminding us of the hash tag
to use on twitter for the Celebrity version.
Ident - Big Brother 2011, #BBUK
A 3rd ident for Big Brother, this time reminding us of the hash tag
to use on twitter.
Ident - Big Brother 2011, Demand 5
A fourth ident for big brother, this time directing viewers to
Demand 5.
Ident - Europa League
A Special football themed ident for the UEFA Europa League
coverage.
Ident - Stunning Pics
An ident used before programme "How to take Stunning Pictures"
encouraging you to tweet with the hash tag "#STUNNINGPICS". Used
from 14th September 2011.
Ident - Nokia Lumia, Version 1
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From the 26th October 2011, along with the launch of the new phone
from Nokia, they also sponsored Channel 5, with this, one of the
idents.
Ident - Nokia Lumia, Version 2
From the 26th October 2011, along with the launch of the new phone
from Nokia, they also sponsored Channel 5, with this, one of the
idents.
Ident - Nokia Lumia, Version 3
From the 26th October 2011, along with the launch of the new phone
from Nokia, they also sponsored Channel 5, with this, one of the
idents.
Ident - Tamara Ecclestone: Billion $$ Girl
A special ident used before series "Tamara Ecclestone: Billion $$
Girl" on Channel 5, encouraging people to tweet and use hash tag
"#TAMARA". Used from 4th November 2011.
Ident - The Mentalist
A special ident to promote the new series of the Mentalist on
Channel 5 in November 2011. Used from 7th November 2011.
Ident - It's All About Amy
An ident used before programme "It's all about Amy" encouraging you
to tweet with the hash tag "#AMY". Used from 1st December 2011.