Channel 5

February 2011 to February 2016

Idents

In July 2010 Richard Desmond bought Channel 5 from RTL for £104m. Following this a new logo was introduced; and with it therefore, a brand new look for the channel and a new set of idents. The new look launched on the morning of Monday 14th February 2011. The new logo replaced the word 'Five' with the number '5' in a circle. The idents featured a large "screen" in a warehouse location.

Ident - Drums

A girl walks "on stage" and starts to play the drums, causing the big screen to react and the Channel 5 logo to appear.

Ident - Imagination

A boy plays with a robot and Dinosaur, causing the Channel 5 logo to appear.

Ident - Boxes

An equalizer appears on the big screen, causing the Channel 5 logo to burst out in boxes.

Ident - VIP

A model walks onto a 'red carpet' formed from the screen, and walks through the screen to the flashes of cameras creating the Channel 5 logo.
Music composed by Oli Freke & Lucy Bugiel.

Ident - Chase

A police car chases another car, smashes through the 'screen' and the logo is seen on the side of the police car.

Ident - Generic

Simply the Channel 5 logo on the screen with a simple animation. Introduced in April 2012.