In Mid 2009, five idents took a bit
of a change of direction, most of the old idents were withdrawn,
with the exception of the simple animated idents (previously only
used before the news). These were now joined by idents based
around Five's programming, from the Gadget Show to Flash Forward.
The new programme specific idents were introduced from July 2009,
and by mid-August 2009 the old 'non-simple' idents were withdrawn.