On Monday 5th June 2006, Five
announced it was launching two new digital channels, Five life and
Five US. Five's second digital TV channel was five US , launched
on Monday 16th October 2006 at 8pm on Freeview, Satellite and
Cable broadcasting between 4pm and 1am. It was intended to
concentrate on showing imported movies and programmes from the
United States.
On Monday 28th August 2006, Five reveled the logos for the two new
channels. "Project Managed by Five Creative Services the new logos
were designed by multi disciplinary design company Precursor and
were born from Five’s clean, unfettered typographical style
.Project Managed by Five Creative Services the new logos were
designed by multi disciplinary design company Precursor and were
born from Five’s clean, unfettered typographical style."
Nol Davis, Five’s Head of Creative Services, said: “The Five US
and Five Life logos take their lead from the Five logo and reflect
the fact that, from this autumn, Five will be a network of
dynamic, smart and emotionally intelligent channels sharing the
same brand values. Five is challenging, open and straight talking
and the Five US and Five Life logos demonstrate that.”
Noah Harris at Precursor added: “The new logos have been designed
to bear a clear relation to the existing Five identity, however
each channel has its own very distinct personality, and this is
reflected through the typographic solution for each.”
Five’s Creative Services and Precursor are worked together on the
logo, on-air idents, continuity links and the complete graphics
package for Five US .
On Monday October 16th, five launched it's long awaited 3rd
channel, "five US ". The launch, simulcast on the main channel
too, involved an introduction from Comedian Russell Kane.
