On Monday 5th June 2006, Five
announced it was launching two new digital channels, Five life and
Five US. Five's second digital TV channel was five US , launched
on Monday 16th October 2006 at 8pm on Freeview, Satellite and
Cable broadcasting between 4pm and 1am. It was intended to
concentrate on showing imported movies and programmes from the
On Monday 28th August 2006, Five reveled the logos for the two new channels. "Project Managed by Five Creative Services the new logos were designed by multi disciplinary design company Precursor and were born from Five’s clean, unfettered typographical style .Project Managed by Five Creative Services the new logos were designed by multi disciplinary design company Precursor and were born from Five’s clean, unfettered typographical style."
Nol Davis, Five’s Head of Creative Services, said: “The Five US and Five Life logos take their lead from the Five logo and reflect the fact that, from this autumn, Five will be a network of dynamic, smart and emotionally intelligent channels sharing the same brand values. Five is challenging, open and straight talking and the Five US and Five Life logos demonstrate that.”
Noah Harris at Precursor added: “The new logos have been designed to bear a clear relation to the existing Five identity, however each channel has its own very distinct personality, and this is reflected through the typographic solution for each.”
Five’s Creative Services and Precursor are worked together on the logo, on-air idents, continuity links and the complete graphics package for Five US .
On Monday October 16th, five launched it's long awaited 3rd channel, "five US ". The launch, simulcast on the main channel too, involved an introduction from Comedian Russell Kane.