Channel 5

October 2008 to July 2009

Idents

On Monday 6th October 2008, Five gets a new logo. The new on-air identity was developed by Dixon Baxi.

Nol Davis, Five’s Head of Creative Services, said “The new on-air identity reflects a constantly evolving, energetic and enthusiastic brand and tone of voice. There is real synergy on and off air which reflects a true collaboration between all our creative services and agencies.”

Carl Ratcliff, Five’s Head of Brand Strategy and Marketing, said “We feel this new work is closer to the truth of the brand. Playfulness and colour sit at the heart of this new identity.”

According to Media Week: "Five has also changed the way it runs promotions and idents around ad breaks and programmes. It has broken its usual one promotional spot between programmes into two parts called "brand bursts" and "content bursts".

The brand bursts will start rather than finish with the station's logo and then go straight into the next programme.

The content bursts are 10 seconds long and will be related to TV shows, but won't necessarily use content from them."

Ident - Australia Day

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A special ident used on Monday 26th January 2009 to celebrate Australia Day.

Ident - Fiver Takes Over

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A special ident used at 8pm on Thursday 5th March 2009 as Fiver took over Five to show Stylista.

Ident - Abba Night

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A special ident used on Sunday 12th April 2009 for a special night of programmes.

Ident - Decoding Da Vinci

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A special ident used on Sunday 10th May 2009 for a special night of programmes to mark the release of the new Da Vinci Code film.

Ident - Day Of The Machines

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A special ident used on Sunday 31st May 2009 for a special night of programmes to mark the release of the new Terminator film.

Ident - Ashes On Five

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A special ident used in 2009 before coverage of the Ashes.