On Monday 21st April 2008, 'Five
Life' became 'Fiver'. The new-look was developed in conjunction
with strategic brand consultancy Dave, part of the Engine Group.
The new on-air look is based on the idea of a "constantly moving
cursor delivering unpredictive text to the viewer". Fiver's cursor
will "reference popular culture and will change to reflect
seasonal and topical events".
Lisa Opie, Five’s managing director of content, said “I’m really
excited about Fiver. Its new position will complement the Five
family perfectly. It’s absolutely the right time to refresh the
channel’s identity to better reflect its development in content.
Fiver is the first step toward an invigorated and refreshed
portfolio.”
