Channel 5 launched a new look on
4th March 2002 in an attempt to get a more sophisticated look. The
Channel brought in a raft of new onscreen idents, to “refresh” the
look of the channel. The broadcaster said the new idents would
continue to evolve throughout the year.
A daytime, peak time and a movie treatment will be introduced,
along with a new one for documentaries and factual shows. The new
idents were given the go-ahead by Channel 5’s new director of
marketing and communications, David Pullen, who joined the
broadcaster that week from MTV.
A Channel 5 spokesman said: “The new idents reflect the evolving
nature and maturing content of the channel. The Channel 5 creative
department has refreshed the core brand elements to produce a
smarter and more sophisticated on-air look.”
A version of the ident used before during the 'Soap Hour' between 6 and 7 o'clock, weekdays.
A version of the ident used before 'CSI' and 'Law and Order'. Used from 4th March 2002.
A version of the ident used before '5th Gear'. Used from May/June 2002.
A version of the ident used before Football related programmes. Used May/June 2002.
A version of the ident used before Under 21 Football coverage. Used May/June 2002.
A version of the ident before coverage of the Moto GP.
A version of the ident used before films staring Kevin Costner during the 'Kevin Costner Season'. Used May/June 2002.
A version of the ident used to show what's on at some other time of the day.
A version of the ident used to show what's on at some other time of the day.
A menu for what's on, without pictures.
The still ident used when going over to an unscheduled news report.
