Channel 5

  March to September 2002

Idents

Channel 5 launched a new look on 4th March 2002 in an attempt to get a more sophisticated look. The Channel brought in a raft of new onscreen idents, to “refresh” the look of the channel. The broadcaster said the new idents would continue to evolve throughout the year.

A daytime, peak time and a movie treatment will be introduced, along with a new one for documentaries and factual shows. The new idents were given the go-ahead by Channel 5’s new director of marketing and communications, David Pullen, who joined the broadcaster that week from MTV.

A Channel 5 spokesman said: “The new idents reflect the evolving nature and maturing content of the channel. The Channel 5 creative department has refreshed the core brand elements to produce a smarter and more sophisticated on-air look.”

Ident - Soap Hour

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A version of the ident used before during the 'Soap Hour' between 6 and 7 o'clock, weekdays.

Ident - Crime Drama

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A version of the ident used before 'CSI' and 'Law and Order'. Used from 4th March 2002.

Ident - 5th Gear

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A version of the ident used before '5th Gear'. Used from May/June 2002.

Ident - Football

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A version of the ident used before Football related programmes. Used May/June 2002.

Ident - Under 21 Football

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A version of the ident used before Under 21 Football coverage. Used May/June 2002.

Ident - Moto GP

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A version of the ident before coverage of the Moto GP.

Ident - Kevin Costner

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A version of the ident used before films staring Kevin Costner during the 'Kevin Costner Season'. Used May/June 2002.

Ident - Orange Menu

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A version of the ident used to show what's on at some other time of the day.

Ident - Blue Menu

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A version of the ident used to show what's on at some other time of the day.

Ident - Blue Picture-less Menu

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A menu for what's on, without pictures.

Ident - Still

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The still ident used when going over to an unscheduled news report.