A new look 5USA launched a new look
at 9am on Thursday 11th February 2016. The new logo, as with
Channel 5 and 5 Star, was designed by New York agency Gretel.
According to Gretel, "the identity is built around grand American
landscapes, filled with intrigue. Borrowing from classic movie
poster language, we add a cinematic feel to the programming. The
result is a brand that feels expansive, with great shifts in
scale, punctuated with bold typography. Big, bold, all-caps, block
type takes centre stage. Images and characters are worked around
this central anchor, as in movie poster design."
The 'DOG' (or 'BUG') used on 5 USA from 9am on Thursday 11th February (DOG from 5 USA +1 on the right).
The 4:3 (non widescreen) 'DOG' (or 'BUG') used on 5 USA from 9am on Thursday 11th February (DOG from 5 USA +1 on the right).
Two examples of a typical End Credit Promotion.
Two examples of the In Programme Pointer used on 5 USA. Purple version (top) and Blue version (bottom).
